Hardware Buying Season Success for Tommy DIY System and BETTER Glue

Imagination International Inc has introduced two freshly branded products to the hardware industry during the buying season for Fall 2018. The company's experience with marketing to creative 'DIYers' continues to pay off.

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Several major chains and distributors have brought in the products. Already, they are finding that the attractive packaging of both Tommy Art and BETTER Ultimate Adhesive are winning over customers.

Business Development Manager, Steve Light, explains what makes BETTER, the Ultimate Adhesive:

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“BETTER is a strong, flexible, and durable multi-purpose adhesive. It’s non-toxic and low VOC, which our research has shown customers care about. They want a non-solvent adhesive that is safe, but that can also work on any surface, such as wood, glass, plastic, metal, fabric, styrofoam, tile, brick, and more. Buyers in the hardware industry have been impressed not only with its strength but its two-year shelf life and no-clog cap.”


Director of Sales, Sarah Evans, has led the development of a new display for the DIY Paint System.


“Tommy Art is more than a high-quality mineral-based paint. It’s a system that inspires creativity with 80+ products, broken down into five user-friendly families: including Texture, Shine, Special, Color, and Finish. The products contain complementary pigments and ingredients that allow DIYers to mix and match the products freely for a diverse finished product. The 36 piece facing display appeals to a female demographic, women who love doing small DIY projects such as home decor, handmade gifts, and furniture restoration.”

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After introducing these products and building relationships in the industry at the National Hardware Show in Las Vegas in May, the Fall 2018 buying season kicked into full gear. Numerous hardware chains and independent stores strongly confirmed that the eye-catching easy buy-in clip strips for BETTER Glue and the 36-piece Best Selling Assortment Tommy displays would appeal to their current and prospective customers.

Feedback from buyers at the events provided certainty that the Tommy DIY System would be an excellent fit for the female DIYer. BETTER Ultimate Adhesive was also recognized for its potential, not just as a non-toxic alternative to competing glues, but an honest multipurpose adhesive. With its appealing packaging and a ten piece clip strip, BETTER is anticipated by many buyers to reach consumers through cross-merchandising in the plumbing aisle, or even the garden center, rather than placing it in the 'noisy' adhesive section.

Sarah Evans notes of the company’s growth into the hardware industry:

“With our company’s successful background in distributing a wide array of creative materials, we’re excited to be expanding distribution channels into the hardware industry with these ground-breaking products. This buying season has truly been a success and we look forward to serving our new partners in the hardware industry for years to come.”

For more background on Tommy Art and BETTER Ultimate Adhesive, please explore Imagination International Inc's B2B marketplace website.